By: Alesia Bani
Key Insights
Although philanthropists are often positioned as wealthy and high-status entities, it turns out that small individual donations make up the majority of philanthropic giving.
A new report by Giving USA found that total U.S. charitable giving reached $484.9 billion in 2021, with about 67 percent of it coming from individual donors. Despite being America’s
most impoverished generation, nearly three-quarters of millennials consider themselves philanthropists, compared to only 35 percent of baby boomers.
“The biggest shift that I’ve seen over the last 20 years or so is this concept that philanthropy used to be a destination,” Dr. Keith Leaphart, the founder of Philanthropi, a platform that partners with financial institutions, employers, universities and non-profit organizations for everyday donors to support non-profit organizations with the click of a button, told The Plug.
“Millennials and Gen Z are like ‘no, this is a journey and we’re starting today,’” he said.
This article originally appeared in
The Plug.
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Urban Excellence is a 501(c)3 nonprofit organization that is dedicated to making world class personal growth and development programs, training, coaching, resources and services available and accessible for all.
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